The sex toy market has shown significant growth in recent years and is expected to continue expanding. Here’s an overview of its market size:
Global Market Size
In 2021, the global sex toy market size reached $23.3 billion.
It is projected to reach $41.94 billion by 2028, with a compound annual growth rate (CAGR) of 8.35%.
According to another report, the global sex toys market was estimated at $35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.
By 2030, the market is expected to be worth $80.7 billion.
Regional Market Sizes
North America: The North American market is expected to reach $200 billion by 2030, with a CAGR of 7.91%.
Europe: The European market is expected to reach $164 billion by 2030.
Market Share by Product Type
Adult Vibrators: In 2021, the market size of adult vibrators was $10.01 billion, and it is expected to reach $17.98 billion by 2028. In 2023, vibrators dominated the market with a revenue share of 22.48% and are expected to witness the fastest growth over the forecast period.
Dildos: In 2021, the market size of dildos was $5.66 billion, and it is expected to reach $10.06 billion by 2028.
Other Products: Other products such as anal plugs, male masturbators, massagegers, penis rings, etc., also contribute to the market share.
